Adam Ferrier

    Adam Ferrier is a multi-award-winning advertising creative strategist and founder of the agency, Thinkerbell. He is also a leading Australian consumer psychologist and author of The Advertising Effect: How to change behaviour (2014) available in three languages and published by Oxford University Press.

    Adam is a regular media commentator who has a weekly segment, #mastersofspin, on Sunrise (Seven Network). He is a frequent guest on the ABC’s Gruen series and appears on shows like The Project (Ten Network) and Sky News.

    Adam obtained degrees in commerce and clinical psychology before beginning his career in forensic psychology. He worked in maximum security prisons and private practice before switching his focus from criminal behaviour to consumer behaviour and joining the marketing consultancy, Added Value. Later, during his time as a Strategic Planner for Saatchi & Saatchi, Adam invented a board game called The Analyst, which was translated into three languages and still sells well in the Benelux countries.

    Adam went on to become a founding partner of Naked Communications, one of Australia’s most awarded agencies. He later sold the company before co-founding Thinkerbell in 2017. PwC made a strategic investment in the agency later that year.

    Adam’s work has received many accolades. He was the creator of the idea behind the WARC World Innovation prize (2013), and has won at just about all of the advertising award shows (advertising has a lot of award shows!)

    He sits on the boards of social giving company Good Thnx, and social influencing company TRIBE.

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