Advocating for a sustainable future for public interest journalism
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PIJI supports a sustainable future for public interest journalism.
We envisage a sustainable and diverse public interest journalism landscape in Australia. Through our research and advocacy, we help move Australia towards achieving this vision.
PIJI is an independent advocacy group dedicated to diversity and a sustainable future for public interest journalism amid an ever-changing media and regulatory landscape.
Originally, PIJI was a non-partisan, specialist think tank that aimed to ensure sustainable financial support for, and investment in, public interest journalism across the country.
Our research included the Australian News Data Project, a first-of-its-kind visualisation illustrating the market volatility affecting Australian news outlets, and especially the impact on regional and rural communities.
Our formation in 2018 came at a time when the Australian news market was being shaken by shrinking revenue and digital disruption.
In 2020, the COVID-19 pandemic took a heavy toll on Australia’s journalism industry with many media outlets altering their publication strategy or shutting their doors for good. The Australian News Data Project tracked these changes, providing an invaluable collection of data on Australia’s news industry.
Our work provided an evidence base to inform practical policy solutions and constructive discourse on the importance of a robust, pluralistic news media, that serves the public interest.
We’re a philanthropically funded, non-profit company limited by guarantee (ABN 69 630 740 153) and registered with the Australian Charities and Not-for-profits Commission.
We are governed by a board of independent, voluntary directors with expertise in media, economics, law, public policy, research, philanthropy and business.
PIJI is a philanthropically funded, non-profit company limited by guarantee (ABN 69 630 740 153) and registered with the Australian Charities and Not-for-profits Commission.