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News Sampling

East Gippsland and Wellington, Victoria

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The results presented here are from a June survey of neighbouring local government areas of East Gippsland Shire and Wellington Shire.

Three Yeates Media weekly newspapers serve the area: the Bairnsdale Advertiser, the Lakes Post, based in Lakes Entrance, and the Snowy River Mail, based in Orbost.

We found that three local print outlets – the Gippsland Times & Maffra Spectator, the Lakes Post, and the Snowy River Mail – focused heavily on ’Community’, followed by ’Government’, ’Public services’ and ‘Courts and crime’. The Bairnsdale Advertiser follows a slightly different pattern, providing heavy ’Community’ coverage, followed by ’Public services’, ’Government’, and ‘Courts and crime’. Overall, the largest focus of public interest journalism coverage was ’Community’, except for the public broadcaster, which mainly focused on ’Government’ stories and gave almost equal coverage to ’Courts and crimes’ and ’Public services’.

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Case study, June 2024: East Gippsland and Wellington, Victoria

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