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News Sampling

Sunraysia Region, Victoria & New South Wales

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Mildura is the main centre of Sunraysia, a region that also includes the town of Swan Hill on the Victorian side of the border, and the New South Wales towns of Wentworth and Balranald. The four LGAs that Sunraysia covers have a collective population of just under 90,000 residents.

The Sunraysia region has high news outlet density. The Elliot Newspaper Group publishes the two major newspapers in the region – the Sunraysia Daily in the Mildura region and The Guardian in Swan Hill. News Corp has a hyperlocal digital presence in The Mildura News. The Robinvale Sentinel is an independent local newspaper in Swan Hill Rural City, while The Riverine Grazier, based in the unsampled New South Wales local government area Hay Shire Council, also provides coverage of the broader Riverina region including Balranald Shire. The North West Express, based in Ouyen, covers a region west along the Mallee Highway to the South Australian border, north to Merbein and south to Mittyack and Patchewollock. Southern Cross Austereo’s Triple M and hit brands are both present, as is Australian Broadcasting Corporation with a newsroom dedicated to Mildura-Swan Hill and the Riverina. ACE Radio Broadcasters operates 1332 3SH and Mixx 107.7 FM from Swan Hill. Flow FM holds a license to broadcast across most of central regional Australia and the Australian Radio Network operates River 1467 from Mildura. The Central Australian Aboriginal Media Association radio is Australia’s first Aboriginal station and is based in Alice Springs. Wentworth (town only, excluding the rest of Wentworth LGA) and Mildura are part of the Mildura/Sunraysia TV1 licence area which is covered by Nine Mildura, Prime 7 Mildura and 10 Mildura. Balranald (town only, excluding the rest of Balranald LGA) and Swan Hill are part of the Regional Victoria TV1 licence area which is covered by WIN, Prime7 and 10 networks. The local government areas of Wentworth and Balranald, excluding the town centres, are part of the Remote Central & Eastern Australia TV1 and TV2 licence areas and are covered by Imparja Television, as well as 10 and Seven Central.

Seven changes have been observed in the Sunraysia region since PIJI began monitoring in 2019. The Elliott Newspaper Group temporarily closed the Sunraysia Daily, The Guardian and Sunraysia Life, along with another paper in a neighbouring region. Sunraysia Daily and The Guardian reopened shortly after, resulting in a decrease in service for both outlets. However, Sunraysia Life closed permanently. News Corp opened a digital outlet, The Mildura News, in August 2020. In 2022 the ABC opened a new newsroom in Swan Hill and both the Mildura Independent and the Mildura Weekly closed.

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Case study, September, 2023: Sunraysia Region, VIC & NSW

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